Post by mdjuwel0203 on Nov 10, 2024 4:21:55 GMT -5
Taiwan Tobacco and Liquor Company—Don’t forget to attract fans to your festival marketing!
in addition,Taiwan Tobacco and Liquor Company has also grasped the festive characteristics of its products suitable for the Mid-Autumn Festival. Fans are asked to upload photos of barbecues suitable for the occasion, and then leave messages in the Facebook fan group. They cleverly divert traffic and interact with fans through the Facebook fan group, and fans can Receive raffle prizes and gain effective and massive brand exposure during the Mid-Autumn Festival.
Taiwan Tobacco and Liquor Company - Don’t forget to attract fans to your festival marketing!
Image source: Taiwan Tobacco and Liquor Company
Mid-Autumn Festival Marketing Tip 2: Don’t forget the needs of “eating” and “giving gifts”
In fact, most holiday marketing includes these two focuses - eating and giving gifts. Whether it is Mother's Day, Father's Day or Christmas, consumers may be thinking about "Which restaurant should they go to eat/celebrate?" or "What gift do you want to give to your mom/dad/friend?"
The Mid-Autumn Festival marketing is similar, so if your products or services can connect the festive meaning of the Mid-Autumn Festival through "eating and giving gifts", you can take advantage of the Mid-Autumn Festival to plan your Mid-Autumn Festival marketing activities.
Deliveroo delivers to every door—be the most considerate festive helper for users
For example, the food delivery platform Deliveroo once took advantage of the "eating" situation during the Mid-Autumn Festival. Taking into account everyone's need to have a drink to relieve fatigue when eating delicious food, it launched the Mid-Autumn Festival campaign of "Every House Delivers X Coca-Cola Fiber+" , by sending the Mid-Autumn Festival e-newsletter to users, as long as they order a designated set meal at the event partner restaurant, they will receive 2 bottles of "Coca-Cola Fiber+" that are limited to users. Extended reading: Mid-Autumn Festival Marketing EDM Template Design Teaching
Deliveroo delivers to every door - Be the most considerate festive helper for users
Image source: Deliveroo e-newsletter delivered to every household
In addition, if your brand itself is food-related, Mid-Autumn Festival gift boxes and combo packs are a sure-fire marketing method.
Starbucks—Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality
Starbucks ’ Mid-Autumn Festival gift boxes this year are divided into five different packaging and price ranges, each containing mooncakes with different flavor combinations, providing consumers with diverse choices.The event page also cleverly adds commonly sold cookie gift boxes , such as rolls, coffee cones, etc., in conjunction with the event discounts, so that consumers are willing to purchase multiple products at once and increase the unit price.
Starbucks——Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality
Image source:Starbucks
Plus, Starbucks even took a sms promotional campaign photoIn the video , store partners were invited to speak out and taste and try their own Mid-Autumn Festival gift boxes. It is highly authentic and full of topicality.
Slightly Hot Hills—break the mold! Cross-border co-branded trendy Mid-Autumn Festival gift box
Or take the well-known pineapple cake brand Weireshan . This year, it also launched four Mid-Autumn gift boxes. It also collaborated with artist Damee Wu to design the outer packaging of the Mid-Autumn gift boxes. The illustrations on the kraft paper boxes and cloth bags present the Mid-Autumn atmosphere. , not only is the gift beautiful and generous, but also deepens consumers' impression of the brand. Not only during the Mid-Autumn Festival, but also when giving gifts in the future, the brand may be included in the selection, which is successful Mid-Autumn Festival marketing.
Mildly hot hills – break with tradition! Cross-border co-branded trendy Mid-Autumn Festival gift box
Image source:Mildly hot hills
Mildly hot hills – break with tradition! Cross-border co-branded trendy Mid-Autumn Festival gift box
Image source:Mildly hot hills
Palm Grain Store - Only sells mooncakes during the Mid-Autumn Festival? Integrate the brand spirit with the image of "Autumn Harvest"
The brand Zhangsheng Cereals, which sells Taiwanese local agricultural products, has also launchedThe Mid-Autumn Festival gift box combines rice, osmanthus honey, lychee honey wine and other products to create a rustic atmosphere full of "autumn harvest" and "autumn". Although it is not so closely related to the Mid-Autumn Festival, it is indeed marketed through the Mid-Autumn Festival. During the period, the brand spirit will be appropriately integrated into the festival marketing.
In addition, there is also aThe Mid-Autumn Festival gift-giving area provides consumers with Mid-Autumn gift boxes of different product combinations, including rice, tea, wine, honey, etc., to meet different types of Mid-Autumn gift-giving needs. It is also a considerate approach that other brands can refer to.
Zhangsheng Cereals Store - Can only sell mooncakes during the Mid-Autumn Festival? Integrate the brand spirit with the image of "Autumn Harvest"
Image source:Palm cereal grain trade name
Zhangsheng Cereals Store - Can only sell mooncakes during the Mid-Autumn Festival? Integrate the brand spirit with the image of "Autumn Harvest"
Image source:Palm cereal grain trade name
Shangri-La Hotel—Gamified festival marketing to increase unit price per guest
Finally, the well-known Shangri-La Hotel in Taiwan also launched the "Ode to the Flower Moon" Mid-Autumn Festival gift event in 2018. The way to participate is also very simple. You only need to click on the roulette wheel on the website to participate in the lottery, and the prizes are various combinations The mooncake gift boxes with different flavors are beautifully packaged and are suitable for both gift giving and personal use. In addition, the roulette prizes include mooncake coupons and discount coupons for the website store, etc.
in addition,Taiwan Tobacco and Liquor Company has also grasped the festive characteristics of its products suitable for the Mid-Autumn Festival. Fans are asked to upload photos of barbecues suitable for the occasion, and then leave messages in the Facebook fan group. They cleverly divert traffic and interact with fans through the Facebook fan group, and fans can Receive raffle prizes and gain effective and massive brand exposure during the Mid-Autumn Festival.
Taiwan Tobacco and Liquor Company - Don’t forget to attract fans to your festival marketing!
Image source: Taiwan Tobacco and Liquor Company
Mid-Autumn Festival Marketing Tip 2: Don’t forget the needs of “eating” and “giving gifts”
In fact, most holiday marketing includes these two focuses - eating and giving gifts. Whether it is Mother's Day, Father's Day or Christmas, consumers may be thinking about "Which restaurant should they go to eat/celebrate?" or "What gift do you want to give to your mom/dad/friend?"
The Mid-Autumn Festival marketing is similar, so if your products or services can connect the festive meaning of the Mid-Autumn Festival through "eating and giving gifts", you can take advantage of the Mid-Autumn Festival to plan your Mid-Autumn Festival marketing activities.
Deliveroo delivers to every door—be the most considerate festive helper for users
For example, the food delivery platform Deliveroo once took advantage of the "eating" situation during the Mid-Autumn Festival. Taking into account everyone's need to have a drink to relieve fatigue when eating delicious food, it launched the Mid-Autumn Festival campaign of "Every House Delivers X Coca-Cola Fiber+" , by sending the Mid-Autumn Festival e-newsletter to users, as long as they order a designated set meal at the event partner restaurant, they will receive 2 bottles of "Coca-Cola Fiber+" that are limited to users. Extended reading: Mid-Autumn Festival Marketing EDM Template Design Teaching
Deliveroo delivers to every door - Be the most considerate festive helper for users
Image source: Deliveroo e-newsletter delivered to every household
In addition, if your brand itself is food-related, Mid-Autumn Festival gift boxes and combo packs are a sure-fire marketing method.
Starbucks—Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality
Starbucks ’ Mid-Autumn Festival gift boxes this year are divided into five different packaging and price ranges, each containing mooncakes with different flavor combinations, providing consumers with diverse choices.The event page also cleverly adds commonly sold cookie gift boxes , such as rolls, coffee cones, etc., in conjunction with the event discounts, so that consumers are willing to purchase multiple products at once and increase the unit price.
Starbucks——Super-real holiday marketing! Try it with your own partners to expand the brand’s topicality
Image source:Starbucks
Plus, Starbucks even took a sms promotional campaign photoIn the video , store partners were invited to speak out and taste and try their own Mid-Autumn Festival gift boxes. It is highly authentic and full of topicality.
Slightly Hot Hills—break the mold! Cross-border co-branded trendy Mid-Autumn Festival gift box
Or take the well-known pineapple cake brand Weireshan . This year, it also launched four Mid-Autumn gift boxes. It also collaborated with artist Damee Wu to design the outer packaging of the Mid-Autumn gift boxes. The illustrations on the kraft paper boxes and cloth bags present the Mid-Autumn atmosphere. , not only is the gift beautiful and generous, but also deepens consumers' impression of the brand. Not only during the Mid-Autumn Festival, but also when giving gifts in the future, the brand may be included in the selection, which is successful Mid-Autumn Festival marketing.
Mildly hot hills – break with tradition! Cross-border co-branded trendy Mid-Autumn Festival gift box
Image source:Mildly hot hills
Mildly hot hills – break with tradition! Cross-border co-branded trendy Mid-Autumn Festival gift box
Image source:Mildly hot hills
Palm Grain Store - Only sells mooncakes during the Mid-Autumn Festival? Integrate the brand spirit with the image of "Autumn Harvest"
The brand Zhangsheng Cereals, which sells Taiwanese local agricultural products, has also launchedThe Mid-Autumn Festival gift box combines rice, osmanthus honey, lychee honey wine and other products to create a rustic atmosphere full of "autumn harvest" and "autumn". Although it is not so closely related to the Mid-Autumn Festival, it is indeed marketed through the Mid-Autumn Festival. During the period, the brand spirit will be appropriately integrated into the festival marketing.
In addition, there is also aThe Mid-Autumn Festival gift-giving area provides consumers with Mid-Autumn gift boxes of different product combinations, including rice, tea, wine, honey, etc., to meet different types of Mid-Autumn gift-giving needs. It is also a considerate approach that other brands can refer to.
Zhangsheng Cereals Store - Can only sell mooncakes during the Mid-Autumn Festival? Integrate the brand spirit with the image of "Autumn Harvest"
Image source:Palm cereal grain trade name
Zhangsheng Cereals Store - Can only sell mooncakes during the Mid-Autumn Festival? Integrate the brand spirit with the image of "Autumn Harvest"
Image source:Palm cereal grain trade name
Shangri-La Hotel—Gamified festival marketing to increase unit price per guest
Finally, the well-known Shangri-La Hotel in Taiwan also launched the "Ode to the Flower Moon" Mid-Autumn Festival gift event in 2018. The way to participate is also very simple. You only need to click on the roulette wheel on the website to participate in the lottery, and the prizes are various combinations The mooncake gift boxes with different flavors are beautifully packaged and are suitable for both gift giving and personal use. In addition, the roulette prizes include mooncake coupons and discount coupons for the website store, etc.